Webinars & Videos

Getting started with email personalization!

Creating a personalized email campaign has never been easier. Just design your recommendations with our easy-to-use recommendation designer interface, copy & paste the HTML generated into your email client of choice, and press send!

Avail’s recommendations will automatically analyze your customers’ purchase data, and provide personalized product recommendations to each of them. As customers open the emails and react to them, it will learn further from their response, and refine the recommendations for the next person to open the email!

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A store owner in front of his shop

Many retailers focus on conversion optimisation of the front page. But in online stores, customers don’t just walk in through the front-door: they can enter and leave anywhere!

At Ecommerce Expo Paris, Avail’s Business Development Director Claes Nordahl held a popular talk on what etailers can learn from retailers. This 25 minute video presentation will tell you

  • Why retail and etail are different, but still the same
  • What every corner store retailer knows – but many etailers have forgotten
  • 4 mistakes etailers often make during the customer lifecycle – and how to fix them

English webinar
Webinar en français

Avail and the Patricia Seybold Group teamed up to create this informative webinar on how to maximize your returns from e-commerce personalization in time for the Holiday season.

Regardless if you are still doing manual product recommendations, or already have a personalization platform in place, this is a webinar that will inspire you to do more, and make more.

You’ll learn:

  • All the ways to boost customer satisfaction & sales with personalization
  • How to structure your project in time for this year’s Holiday season
  • Gotchas to look out for as you embark on your own project
  • 3 essential merchandising tactics to boost conversion rates and sales using personalized product recommendations.

Speakers Susan E. Aldrich, Senior Consultant, Patricia Seybold group
Markus Schilling, Client Success Director, Avail

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See how your peers in online sports & fashion retailing optimize their online merchandising.

In this webinar Claes Nordahl, Business Development Director, Markus Schilling, Product Management & Client Success Director and Sara Svedevi, Account Management shares best practices in online merchandising for sports & fashion retailers:

  • Best practices in behavioral merchandising
  • How leading European sports & fashion retailers are using behavioral merchandising today (live demos)
  • Avail Control Panel and A/B-testing

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In the third webinar in our series, Avail’s David Johansson shares best practices in in online merchandising for home & furniture retailers:

  • What types of merchandising are available to you as a retailer
  • How behavioral merchandising can automate your merchandising and maximize your sales revenue as well as customer satisfaction
  • How leading European home & furniture retailers are using behavioral merchandising today (live demos)
  • What to think about when choosing a vendor of behavioral merchandising

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In the second webinar in our series, Avail’s CEO Pontus Kristiansson continues his look at best practices in online merchandising, this time for online food & beverage retailers:

  • What types of merchandising are available to you as a retailer
  • How behavioral merchandising can automate your merchandising and maximize your sales revenue as well as customer satisfaction
  • How leading European food & beverage retailers are using behavioral merchandising today (live demos)
  • What to think about when choosing a vendor of behavioral merchandising

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Avail’s CEO Pontus Kristiansson looks at best practices in online merchandising for the online media & entertainment industry:

  • What types of merchandising are available to you as a retailer
  • How behavioral merchandising can automate your merchandising and maximize your sales revenue as well as customer satisfaction
  • How leading European media & entertainment retailers are using behavioral merchandising today (live demos)
  • What to think about when choosing a vendor of behavioral merchandising

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