Whitepapers & Reports

Online retail is in a transition period, moving from being considered a supplementary channel with separate processes and procedures to a truly complimentary sales tool, integrated with other multi-channel operations.

Online merchandising, the process of preparing and selling products online, is a strategic enabler to this transition, backed up by 21st century commerce framework technology. Although most retailers have recognized this reality, Best-in-Class merchants are leading the way in ceding control of day-to-day web site operations from IT to merchandisers, making functionalities such as promotions, pricing and content management an enterprise-wide operation.

In 2009, Aberdeen Group surveyed over 100 retail enterprises to determine the pressures that compel retailers to implement new merchandising-based e-commerce functionality.

Using their unique research model, they determined the key merchandising capabilities and enablers that set best-in-class retailers apart from the rest.

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Avail invented the strategic concept of Behavioral Category Management, based on so-called category management strategies of the best-in-class international grocery chains.

Behavioral category management is applicable in virtually every retail sector and under many different circumstances from coping with a lack of demand to countering and outperforming competitors. Online retailers who excel at Behavioral Category Management can beat competition when it comes to customer acquisition, without sacrificing profit.

This white paper explains:

• What Behavioral Category Management is
• How to use it to maximize traffic acquisition without impacting margins
• What you need to implement it

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For a retailer with no or negative prior experience, the task of launching a new solution that is able to automate and optimize their entire merchandising across channels, currencies, and sites may seem complex and challenging. This whitepaper documents how to launch and achieve results in 30 days using just 10 man-days of effort for your team – in a structured process, fully managed and supported by experienced Avail staff.

This detailed project model was developed based on experiences and best practices drawn by from over 100 successful launches of Avail Behavioral Merchandising/tm; at online and multi-channel retailers, and addresses:

• What resources are required
• How to structure the deployment project step-by-step

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Behavioral merchandising was made famous by Amazon.com, but it has since evolved much further. Today, it is practiced at online retailers everywhere on the globe – companies whose turnover can be anything from $1 million to $1 billion and beyond.

In this paper, which targets marketing and merchandising professionals at online retailers, we explain in more detail:

• What behavioral merchandising is
• Why it is important and valuable
• How can you use it

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There are a lot of vendors claiming to be able to optimize your merchandising. How do you tell them apart – and what should you look for?

In this white paper for online retailers, we provide an essential 12-point check list of important things to consider when evaluating and selecting vendors.

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