Avail – The Company

Personalizing E-Commerce, One Site At a Time

10 years ago, when Avail was founded, nearly all online retailers displayed the same static catalogue of products to each visitor. Huge efforts were spent manually anticipating the “average shopper’s taste”. Some still follow this one-size-fits-all concept.

But Avail Intelligence has been hard at work modernizing online merchandising, one site at a time, to create a world of online retail where every store is personalized to each visitor. In your favorite store, the shopkeeper knows you from previous visits, noticing what you bought and what you showed an interest for, and makes sure to recommend relevant products based on that. Avail creates the same personal shopping experience online – automatically. The result is higher conversion rates and order values – in total, a 5-30% uplift in sales per visitor – and more satisfied customers.

We call it behavioral merchandising.

Products & Services

Avail’s product is called Behavioral Merchandising – a unique merchandising platform for online retailers. It enables them to automate, evaluate and optimize every part of their merchandising across web stores, mobile stores, email campaigns, in-store kiosks, call centers and more, for multiple languages and currencies. Through a single control panel, the retailer remains in full control.

However, Avail does not sell software. We sell results, in terms of documented sales uplift generated for customers. That is why we have created a comprehensive service package, “Success-as-a-Service”, that takes customers from signature to success based on a proven process and best practices for their sector.

We also complement our offering with a partner ecosystem. It consists of leading providers of e-commerce platforms, technologies and services around the world, working together to help shared customers maximize their total return on investment.

Market Position

Since 2001, Avail has been a constant pioneer and leader by customers and independent analysts. Today, we are Europe’s largest provider of online merchandising platforms, counting many of the leading brands from different retail sectors among our customers.

Our competitive strengths are

• The combination of comprehensive functionality and ease of use in our product
• Our dedication to online retail merchandising for 10 years, providing feedback on our product and insight into shopper behavior
• A track record of delivering results at nearly 100 retailers in 25 countries and 18 languages.
• Avail’s commitment to performance, from our pay-for-performance pricing to our performance-oriented corporate culture

Ownership & Financials

Avail Intelligence is a privately held company, owned by its founders, employees and Scope Growth Fund II, a private equity fund. The headquarters are in Malmo, Sweden.

We are growing fast, with a compounded annual growth rate (CAGR) of 80% the last 3 years, profitable, and well-financed, with an ‘AAA’ credit rating. Since its founding, Avail has raised a total of 3.5 MEUR in venture capital.

History