E-Marketing Forum Paris
2012-01-24 - 2012-01-25
Two days to identify new trends in digital marketing.
200 exhibitors and 250 speakers is gathered to present best practices and innovations of a digital performance marketing.
Avail Speaker session:
Title: “Almost married” – the right (and wrong) role of retargeting in your merchandising strategy
Date: January 24
Time: 14.45-15:30
Salle: 243
Speaker: Claes Nordahl, Sales Director Southern Europe & Business Development Director
Summary: Dynamic retargeting technology is the new star of online retailing – an opportunity to drive large volumes of shoppers by personalizing ads based on previous behavior. But is retailing ever as simple as it sounds? Learn the three essential questions you need to answer before launching any retargeting initiative, and the proper role of retargeting in your merchandising strategy.
Meet us at stand D9


