Under the agreement Ineo will be incorporating the Avail eMarketing Suite/tm; into its successful Ineo EBS Sales channel, an online eCommerce platform, and distribute it to its online retail customers. The deal makes Ineo EBS Sales Channel the first solution of its kind in Finland to use intelligent behavioral merchandizing technology from Avail to improve relevance for visitors across the entire customer interaction cycle. The results will be significant improvements to conversion rates and average order values and thus total value per visitor for Ineo’s customers.
Ineo Group is a Finnish IT-corporation focused on business consulting, IT-services and solutions. The group’s value disciplines are customer intimacy as the foundation and profound expertise as the main driver. Business areas comprise corporate performance management, ERP master data solutions and E-business solutions. In 2006, the group employed a total of some 40 professionals with a combined turnover of 2.6 MEUR. Ineo EBS Sales Channel is a complete business driven solution for allowing brands to quickly and effectively establishing sales channels online. EBS has divided the use of Internet as a sales and customer service channel according to the life-cycle of the customer, with distinct steps – this concept is named EBS Sales Channel. Every step of the customer’s life-cycle can be examined and developed individually. EBS offers the appropriate tools and consultation services for enabling the development of every step in the cycle.
“We are very pleased to be able to add Avail’s technology to our solution. Ineo e-Business Solutions has built a reputation for being a true one-stop-shop for businesses wishing to setup an online retail presence. We will now be able to offer our customers the most complete behavioral merchandizing technology as part of EBS, and this will further strengthen our reputation for leadership”, says Thomas Tallskog, Business Area Director, Ineo e-Business Solutions.
The successful eMarketing Suite/tm; from Avail Intelligence has rapidly established itself as the world’s most complete behavioral merchandizing and discovery solution for online businesses. It is an intelligent web-service application that uses mathematical algorithms to harness the collective intelligence of all visitors to improve relevance in merchandizing and communication with individual visitors across the entire Customer Interaction Cycle/tm; of a single web site or across multiple web sites. The results are significant, immediate and measurable improvements to conversion rates and average order values, and thus the value of all online traffic to websites. To-date Avail eMarketing Suite/tm; has delivered in excess of 200 million USD in incremental added sales revenue to many of the most successful eCommerce sites in Europe.
“We are very pleased to announce this partnership with Ineo Group. Ineo e-Business solutions offer a unique eCommerce solution in Finland and we are very proud to count them as one of our customers. But also, this is the first time we are announcing such a partnership with a Finnish company and it represent a significant contribution to our capability of serving the Finnish market”, says Dr Rolf Elmér, CEO of Avail Intelligence.
For further information, contact:
Dr. Rolf Elmér
Chief Executive Officer, Avail Intelligence
Email: rolf.elmer@avail.net
Phone: +46 (0)736 61 20 50
Thomas Tallskog,
Business Area Director, Ineo e-Business Solutions
Email: thomas.tallskog@ineo.fi
Phone: +358-207-566760
Avail Intelligence (www.avail.net) is a Scandinavian based software and web services firm that is widely recognized as the international leader in harnessing the wisdom of crowds to improve the eCommerce discovery experience for web shoppers and merchandizing effectiveness for eCommerce businesses. Avail eMarketing Suite/tm; G7 from Avail Intelligence is the world’s most complete behavioral merchandizing and discovery solution for eCommerce businesses. It is an intelligent web-service application that uses mathematical algorithms to harness the collective intelligence of all visitors to improve relevance in merchandising and communication with individual visitors across the entire Customer Interaction Cycle/tm; of a single web site or across multiple web sites. The results are significant, immediate and measurable improvements to conversion rates and average order values and thus the value of all online visitor traffic driven to websites. Headquartered in Sweden, our main markets today are Scandinavia, the UK, Germany and France.