User-generated content is the keystone of GAME’s new online presence.
The High Street retailer has implemented community intelligence technology from e-commerce expert Avail Intelligence, which uses sophisticated algorithms from customer behaviour on the site. The information drives real-time recommendations and user-generated reviews from the community to provide relevant products for other customers browsing the site.
The recommendations are expected to deliver significant, immediate and measurable improvements to GAME’s online conversion rates and average order values per customer.
Since the implementation, over 12,000 products have been rated and over 6,000 unique customer reviews submitted.
Improving relevance through community intelligence is a critical weapon for e-commerce sites looking to stand out in a competitive market. Avail Intelligence’s recent Trust Index research proved the power of user-generated feedback on e-commerce sites, with 69 per cent of online shoppers trusting user recommendations, and 61 per cent making a purchase from these reviews.
“Gamers will always look first to their peers to find out about the hottest games on the market,” said Dr Rolf Elmér, CEO, Avail Intelligence. “GAME is able to use its own customer base to champion their favourite games, which will massively improve the shopping experience for other browsers.”
“Driving an effective, exciting and engaging online presence is crucial for GAME’s future strategy, and building a strong online community for our visitors forms a central element,” said Alex Croft, managing director of GAME Group Online Business. “By improving the relevance of our customers’ searches, we’re providing an appealing shopping experience, that will in turn enable GAME to hit performance targets in terms of increased basket sizes and repeat purchases.”
About Avail Intelligence (http://www.avail.net)
Avail Intelligence is the leader in maximising the value of visitor traffic to e-commerce web sites. The company’s technology harnesses the community intelligence from site visitors to deliver the most effective shopping experience for new and returning customers.
Using advanced mathematical techniques from its research arm Avail Labs, Avail Intelligence has created the Avail eMarketing suite. The suite comprises a set of tools, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle/tm; of a single web site or across multiple web sites.
The results are significant, immediate and measurable improvements to conversion rates and average order values.
Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include Woolworths, Berry Brothers and DVD.co.uk.