E-commerce specialist Avail Intelligene (www.avail.net) and Keybroker (www.keybroker.com) have launched a collaboration that enables Keybroker’s customers to use Avail’s solution for behaviour-based product recommendations, which increases online shops’ numbers of sales per visitor.
To Keybroker, an expert in search marketing that drives revenue and sales for online advertisers and e-commerce clients, the collaboration is a natural extension of their offer.
“Avail’s solution takes off where Keybroker’s ends today and we are delighted to through Avail’s help be able to expand our offering with tools that ensure the best possible conversion rate for our customers”, says Per Made, Business Development Manager at Keybroker.
When the visitor enters a specific e-commerce site, Avail’s solution for behaviour-based product recommendations works out exactly which products should be recommended to maximize the conversion of visitors per purchasing customer. For e-commerce shops, this means an average of up to 30 percent higher revenue per visitor.
“The collaboration with Keybroker is a great opportunity for us to reach our end-customers in an earlier stage”, says Pontus Kristiansson, founder and CEO at Avail. “Now we can assist with getting the most potential buyers, whilst also increasing the average order value, which streamlines the process further.”
About Avail
Avail is the pioneer of behavioral merchandising for the online retail industry. Avail Behavioral Merchandising is a fully automated ecommerce recommendation, personalization and merchandising plug-in solution for automatically promoting the most relevant products to each visitor, thereby maximizing conversion rates and average order values.
Unlike generic merchandising or recommendation engine vendors, Avail is solely dedicated to being the preferred partner for merchandising to the retail industry.
Using advanced mathematical techniques from its research arm Avail Labs, the Avail Behavioral Merchandising uses the collective behavioral data of all website visitors to automatically personalize the shopping experience for each individual shopper across the entire Customer Interaction Cycle/tm; of a single web site or across multiple web sites. The results are significant, immediate and measurable improvements to conversion rates and average order values.
The Avail solution is available either as an on-demand Software-as-a-Service or for local installation behind the retailer’s firewalls, and is today in use by over 80% of the leading Scandinavian e-commerce sites. Key customers include La Redoute, Neckermann, GAME, Redcats Group, Berry Brothers etc.
You can follow Avail Intelligence on twitter: http://twitter.com/avail_net
About Keybroker
Keybroker was founded in 2005 and is today established as one of the leading companies in search marketing in Europe by the innovative platform CampaignControl/tm; with Real Time Ads/tm;, profit-based pricing models and an international Delivery Centre, which now manages search campaigns for over 60 customers across more than 40 markets. With search marketing at the core, Keybroker integrates all online channels to effective digital marketing for large advertisers. The head office is in Stockholm. The largest shareholder is Investor Growth Capital.
Contacts:
Pontus Kristiansson, Avail Intelligence
Tel: +46 (0) 40 121 217
E-mail: pontus.kristiansson@avail.net
Fredrik Arnander, Executive Director, Keybroker
Tel: +46 70-568 24 10
E-mail: fredrik.arnander@keybroker.com