Online holiday accommodation site, Travel Eden (www.traveleden.com), is using technology from Avail Intelligence to provide a smart search facility for holidaymakers looking for self-catering accommodation or bed and breakfasts.
Newly launched Travel Eden, a holiday rental accommodation portal plans to use community intelligence technology from e-commerce expert Avail to help holidaymakers find the right type of accommodation to suit their individual needs.
The Social Search Optimizer module from Avail’s G8 eMarketing suite makes use of the collective wisdom based on those searches that actually appear to have aroused a customer’s interest and led to a purchase previously.
The website also provides holidaymakers with in-depth regional guides, travel news and holiday tips, which is governed by a rating system that will see more popular suggestions listed first. With more and more customers booking trips based on other holidaymakers’ recommendations, the site will also incorporate user reviews and recommendations. Later this year Travel Eden plans to introduce a booking management system for owners in addition to other exciting developments for both owners and holidaymakers.
“We don’t want to be seen as just another listing service and have designed our business around driving up innovation for both owners and holiday makers,” said Simon Dance, Marketing Director at Travel Eden. “We know that if a person can’t find what they want within eight seconds then they will simply move on. But, with the help of Avail we are able to provide holidaymakers with relevant recommendations based entirely on the behaviour of their peers.”
“While high street spending is down, it seems that there is no stopping the rise in online shopping,” said Pontus Kristiansson, founder and CEO of Avail Intelligence. “Consumers are still buying, but that spending is shifting away from the high street. Creating a more relevant experience that puts everything the consumer needs no less than a mouse click away will be critical to achieving success online.”
About Avail Intelligence (http://www.avail.net)
Avail Intelligence is the leader in maximising the value of visitor traffic to e-commerce web sites. The company’s technology harnesses the community intelligence from site visitors to deliver the most effective shopping experience for new and returning customers.
Using advanced mathematical techniques from its research arm Avail Labs, Avail Intelligence has created the Avail eMarketing suite. The suite comprises a set of tools, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle/tm; of a single web site or across multiple web sites. The results are significant, immediate and measurable improvements to conversion rates and average order values.
Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include GAME, Berry Brothers and DVD.co.uk.