The world’s largest on-demand eCommerce provider in partnership with Avail Intelligence has announced the successful addition of the Venda Behavioral Merchandising/tm; module across the WilkinsonPlus eCommerce site, with significant results.
It uses the collective wisdom of the community to generate, in real-time, individual recommendations relevant to that person. These are based on data including where visitors have come from, where they go, what they add to the basket as well as what they buy.
Wilkinson’s has already seen a significant improvement to its online conversion rates, which are up by 22.9 per cent while average order values have risen by 16 per cent. It is the first of hundreds of retailers operating on Venda’s Software as a Service (SaaS) ecommerce platform to benefit from the intelligent recommendations engine.
“We wanted a solution that could merchandise relevant products across dozens of categories, taking into account our speed of stock turnaround and the availability of some product lines.” said Stuart Carlisle, marketing manager at Wilkinson Plus.
“The solution has helped us to improve conversion rates by offering the correct product for that customer earlier on in the experience. At the same time we’ve also increased basket size by showing customers products they might not have initially come to buy, but were useful to them once we knew more about their behaviour on our website,” he added.
“The data that our clients have available to them is significant, and we wanted to provide them the correct tools to help them further enhance and personalise their online experience.” said Andy Houstoun, global head of marketing at Venda.“We identified this opportunity as part of our roadmap of software enhancements and worked closely with our partner to deliver the optimal solution.”
“The intelligent merchandising system is not “vertical” specific, at is it will address the individual trends and behaviours in each client’s customer base,” said Pontus Kristiansson, co-founder and CEO at Avail Intelligence. “The flexibility in Venda’s front-end means it will be straightforward to put the recommendations in multiple places through the customer journey.” Kristiansson adds: “As part of Venda’s continuous platform upgrade schedule this module is now available to all its customers and I look forward to seeing similar results for every client in the Venda community.”
Carlisle concluded, “Life has also become much easier for our merchandising team, as the solution is fully automated and saves us the work of defining individual rules for products that need to be promoted in many zones across website.”
About Venda
Venda delivers on-demand eCommerce solutions to some of the world’s leading retailers and manufacturers, including DeBeers, Republic, Superdrug, Sharp, TK Maxx, Tesco, Laura Ashley, Condé Nast, and Urban Outfitters.
Venda’s complete Software-as-a-Service (SaaS) platform combines flexibility, reliability and scalability with the operating advantages of an outsourced service to deliver unprecedented ROI. Multi-language and multi-currency capable, Venda’s B2C, B2E and B2B ecommerce solutions provide superior capabilities to Fortune 1000 companies at an affordable price, backed by exceptional 24/7 global service and support.
Venda’s pure Software-as-as-Service model enables Venda to consistently deliver sites with rich customer experiences and industry-leading capabilities for a low fixed monthly fee.
The model provides tremendous cost savings and efficiencies not possible with traditional “build” or “buy and build” approaches. Venda’s customers are free to redirect internal resources towards the true differentiators of online business success, while enjoying the long-term competitive advantage of a continuously evolving platform.
With offices in New York, London and Bangkok, the company is managed by a team of experienced e-commerce veterans. For more information, visit www.venda.com
About Avail Intelligence (http://www.avail.net)
Avail Intelligence is the leader in maximising the value of visitor traffic to e-commerce web sites. The company’s technology harnesses the community intelligence from site visitors to deliver the most effective shopping experience for new and returning customers.
Using advanced mathematical techniques from its research arm Avail Labs, Avail Intelligence has created the Avail eMarketing suite. The suite comprises a set of tools, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle/tm; of a single web site or across multiple web sites.
The results are significant, immediate and measurable improvements to conversion rates and average order values.
Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include GAME, Berry Brothers and DVD.co.uk.