The pioneer in behavioral merchandising has launched a service aimed at small to medium size online retailers, with annual revenues between three and ten million euro, looking to improve conversion rates and average order values.
Avail Express is an entry-level Software as a Service (SaaS) solution based on the Avail Behavioural Merchandising suite already used by the likes of GAME and Wilkinsons in the UK.
It is designed to collect and analyse customer behaviour on a web site such as popular searches and previous purchases, providing real-time recommendations from the etailer’s community for each customer browsing the site.
Avail Express can deliver significant, immediate and measurable improvements to conversion rates and average order values per customer – with increases of up to 20 per cent commonplace.
Online retailers can be up and running within 48 hours of their initial registration online at: https://www.avail.net/en/product/express-sign-up/. This is then followed by a one-to-one webinar with a member of the Avail team to educate the user on how to get the most from the software. The first 30 days are offered as a free trial at which point Avail will charge retailers six per cent of the measurable revenues generated.
“We’ve seen a great deal of demand from midsize retailers looking for a smarter and less time intensive way of merchandising hundreds, if not thousands, of products online,” said Pontus Kristiansson, CEO and co-founder at Avail Intelligence. “Avail Express allows those midsize retailers looking to maximise profits and sales to show the right products, to the right visitors, at the right time during any stage of the customer’s interaction with their site.
To mark the launch, Avail is offering one retailer the chance to win a six month trial of Avail Express at no cost.[1] Simply follow the Avail twitter feed (@avail_net) and tell us why you deserve to win in 140 characters or less. Please include the hash tag #AvailExpress when posting.
[1] The 99 Euro monthly fee and 6 per cent revenue share would be waived for the six-month period. The winner must be headquartered in the UK and will be required to disclose their turnover to verify they meet the criteria.
About Avail Intelligence (http://www.avail.net)
Avail is the pioneer of behavioral merchandising software for the online retail industry. Its plug-in solution enables websites to automatically present the most relevant products to each individual visitor, resulting in a significant uplift in conversion rates and average order values.
Unlike traditional rules-based merchandising solutions, Avail Behavioral Merchandising software uses the collective behavioral data of all website visitors to automatically personalise the shopping experience for each individual shopper.
Using advanced mathematical techniques from its research arm Avail Labs, the Avail Behavioral Merchandising solution comprises a set of modules, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle/tm; of a single web site or across multiple web sites. The solution is available either as an on-demand Software-as-a-Service or for local installation behind the retailer’s firewalls.
The results are significant, immediate and measurable improvements to conversion rates and average order values.
Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include Evans Cycles, GAME and Berry Brothers.