Avail, Europe’s leading provider of online merchandising solutions, today announced the launch of a new email personalization module for its Avail Behavioral Merchandising/tm; platform.
The functionality, available immediately, enables merchandising and marketing managers to quickly and effortlessly launch email campaigns with product recommendations that are personalized to each recipient in realtime.
“Consumers will benefit by receiving relevant, engaging email campaigns, which in turn has been proven to increase email open rates and email-driven sales revenues for the retailer”, said Pontus Kristiansson, CEO of Avail.
The personalization builds on shopper preferences, implicit in their purchase history and product interests as expressed on the retailer’s site. By using sophisticated algorithms developed by Avail, that understanding is then matched against similar data on the retailer’s entire customer base, and used to select which products to recommended to each recipient for maximum results.
As customers open the emails and respond to the recommendations, Avail’s algorithms learn from the response, refine the recommendations for those recipients who have yet to open their emails, and remove recommendations for items that have gone out of stock.
Through the Avail Control Panel, retailers can control and focus the recommendations, e.g. to highlight new products or products on sale. In the same interface, merchandisers can also design the recommendations and then copy them into their email template. At launch, Avail offers pre-integrated support for eight of the world’s leading email service providers.
On March 28, at 3PM CEST, Avail will host a launch webinar “Getting started with email personalization”. To learn more and register, visit /campaigns/getting-started-with-email-personalization/.
