Avail today announced it has received an order from a large Nordic fashion retailer for an online merchandising solution. With stores throughout northern Europe, and annual revenues of several hundred million euros, the fast-growing retailer also operates a successful e-commerce channel.
The solution, based on the Avail Behavioral Merchandising/tm; platform, will be used to automatically deliver personalized product recommendations throughout the retailer’s online store, in order create a better shopping experience for store visitors and boost retail performance.
As part of the contract, Avail will also provide the retailer with its Avail Success/tm; package of merchandising services. The perfect complement to Avail’s professional technical support, this program provides merchandising training, performance analysis and best-practice advice, as well as regular optimization workshops, delivered personally by Avail’s experienced team of online merchandising experts.
Said Pontus Kristiansson, CEO of Avail: “We are honored that one of Europe’s fastest growing retailers have chosen to work with us to advance their e-commerce offering. Avail has invested a lot of effort in building proprietary personalization technology suitable for ‘fast fashion’ business models, that enable retailers to deliver the most relevant and personalized product recommendations, even while continuously refreshing their assortment and having an extremely fast inventory turnover.”
