Providing a personalised shopping experience is now a vital element of online retail and proven to have a direct impact on sales. A recent YouGov poll found that 35 per cent of consumers would spend more online if retailers offered better customer care or advice. This has been the case for Pharmacy2U and customers are already responding to the tailored experience offered on the site. The retailer has seen average order values increase by 12 per cent.
“It was a straightforward choice to make when it came to choosing a merchandising solution that could deliver,” said Daniel Lee, managing director at Pharmacy2U. “Avail’s on-demand model provides us with the scalability we need to cope with the peaks and troughs we typically see and places no constraints on our hardware set-up. When we coupled that with the company’s proven heritage in online retail, we realised we had found the perfect partner for our needs.”
“Customers are coming to expect convenience in every aspect of their lives, especially when it comes to shopping online, which is fundamentally built on this trait,” said Pontus Kristiansson, CEO and co-founder of Avail Intelligence.
“Many retailers perceive product recommendations as most valuable for selling one-off items that consumers want rather than need,” he added. “But Pharmacy2U understands the importance of treating the customer as an individual when it comes to the everyday items they use.”
About Pharmacy2U
Pharmacy2U, the UK’s first internet pharmacy, was established in 1999. It is now the country’s largest dedicated internet and mail order pharmacy, allowing prescriptions, over the counter medicines and personal care products to be delivered direct to the doorstep.