In e-commerce, old dogs can still learn new tricks. Our friends at Dobies of Devon have been selling seeds, plants and bulbs since 1880 – an era when mail order was still considered “experimental”. Last month, they launched personalized product recommendations, making them – though recommendation technology has been available for 10 years now – somewhat of an early adopter.
Of course, their sister company Sutton’s beat them to it, but then they had a head start. They were founded in 1806.
Product recommendations have worked very well for both Dobies and Suttons. Here is how Dobies use Avail for their merchandising (click the images to view a larger screenshot):
Product pages
Category pages
Cart pages
