Many retailers focus on conversion optimisation of the front page. But in online stores, customers don’t just walk in through the front-door: they can enter and leave anywhere!
At Ecommerce Expo Paris, Avail’s Business Development Director Claes Nordahl held a popular talk on what etailers can learn from retailers. This 25 minute video presentation will tell you
- Why retail and etail are different, but still the same
- What every corner store retailer knows – but many etailers have forgotten
- 4 mistakes etailers often make during the customer lifecycle – and how to fix them
