For Advertising
Retargeting Made Right
Imagine an advertisement promoting only products you are interested in at the moment. Would you buy more? That is what personalized advertising – or retargeting – is all about.
Avail for Campaigns enables you to replace static campaign banners with dynamically rendered advertisements that contain only products relevant to the person viewing the ad. The secret is to observe the interests of the shopper while they are still in your store, and use the knowledge gained to predict which products to promote in the ad.
Compared to first-generation retargeting networks, Avail enables retailers to manage all their retargeting campaigns across networks from a single interface, control which ad exchanges and media to use, and target shoppers more precisely using rich behavioral data.
Key Features
- Complete media selection: Use your preferred ad exchanges and choose exactly when and where your banners are shown.
- Rich customer data: Build the most relevant advertisements incorporating data on products viewed, added-to-cart or bought.
- What-you-see-is-what-you-get design tools: Design and update banners in realtime in all industry standard formats.
- The Avail Control Panel: Design, control, execute, split-test, measure and report your merchandising strategy with an intuitive user interface.
Managed Avail Campaigns
With Managed Avail Campaigns, we assume the full responsibility and costs of running your retargeting campaigns. Our specialists will design your banners, source advertising media, execute the campaign and continuously optimize and report on the results. Your upside is unlimited, and the only cost is a commission on the sales generated.
Business Benefits
- Multiply click-through rates and return visitor conversions compared to traditional ads.
- Protect brand equity by fine-grained control over ad exposure.
- Consolidate vendors with single platform for merchandising and retargeting.