For Merchandising
Build a Store For Each Shopper
Imagine an online store filled only with products you are interested in at the moment. Would you buy more? That is what personalized merchandising – or behavioral merchandising – is all about.
Avail for Point-of-Sale and Avail for Email enables you to replace all static product promotions with personalized banners whose content adapt to the actions and preferences of each visitor. Landing pages that tailor the product range to the search phrase used, personalized search results and category pages, and personalized cross-sells based on preferences and items in the cart are just some examples. You can also use it in mobile and tablet stores, emails, call centers, coupons, and digital retail displays.
Key Features
- Personalize any page: Landing pages, search results, category pages, product pages, checkout pages are just some examples of applications.
- Personalize any email: Order confirmations, shipping confirmations, promotions and newsletters.
- Realtime personalization: Recommendations take into account each visitor’s current behavior, e.g. searches, clicks, products added to cart, and previous purchases.
- A complete set of merchandising logics: Tailor the recommendations to your objective – conversion, up-selling, cross-selling or customer retention.
- Unsurpassed recommendation control: Combine various merchandising logics in detail and filter which products are recommended on any attribute, e.g. price, category, or inventory.
- What-you-see-is-what-you-get design tools: Eliminate the need for IT assistance to build and update your promotional banners.
- The Avail Control Panel: Design, control, execute, split-test, measure and report on your merchandising initiatives with from an intuitive user interface.
Business Benefits
- Lift online store conversion rates and average order values.
- Lift email open-, click-through and conversion rates.
- Eliminate time spent on manual merchandising tasks.